At the time of writing this post, Apple shares are surging. However, the shares experienced a fall of 1.4% on Monday. The fall is significant because it occurred after the much-hyped new products launch by Apple. The new services included the TV service, Apple Card and a news app to name a few.
The primary reason why the share fell despite the potential increase of revenues especially the potential rise of recurring revenues follows: The announcement lacked details on pricing. Unless the pricing details are known, analysts wouldn’t be able to precisely estimate the projected revenues from the services. The lacking of pricing details has been pointed out as the reason the Monday fall by many media reports.